What's New From Dyson

Here is a short article related to what we have read about Dyson recently.

Dyson’s latest vacuum to flood the market is the new V10 stick.

It is claimed that there is a 20% improvement on motor performance compared with the Dyson V8 according to ‘Today Online’ https://www.todayonline.com/brand-spotlight/farewell-big-corded-vacuum-cleaners. This is apparently due to ground-breaking use of aerospace technology.

One factor which is rarely discussed in articles is how “improvements” such as these affect how much better cleaners actually pick up dirt in the home. Last time we checked Dyson was using the DC01 as a measuring stick for how well cordless dysons performed. Considering that Dyson made a huge issue about how much better its machines became later down the line, this is a rather unfair comparison and rather misleading to the unsuspecting consumer. If we look back to ten years or so ago when the real powerful models were making their debut we will realise that it took Dyson many many years to get that far. The same is possibly the case for stick cleaners (If they ever get there). While the V10 is a feat of engineering genius for those interested in how things work, it is not up to the standard we expect from a decent vacuum cleaner. We may have to wait another 10-12 years for Dyson to work out how to make a vacuum that can really keep the home clean like the older ones do.

What matters to us consumers is what vacuum cleaners are like to use, rather than what technology they have inside. Dyson talks about the lack of an on/off switch, and how you can see the warning lights on the cleaner without struggling. I remember the days when you could switch your vacuum cleaner on and use it until the home was clean, then you would switch it of and put it away. Dyson now expects you to hold the trigger and support all the weight with your wrist. All the while staring at the warning lights worrying about what is going to go wrong. It’s a good job the battery only lasts a few minutes because you’d be exhausted if you could do your house at once. Don’t get me started on the advertised battery power. You know you only get that if you remove the wand and head yes? So if you want to vacuum for the full 60 minutes, get some knee pads to go with it!

In the article cited above the author states how we no longer need to worry about the treacherously twisted cord. I’d like to state that I have never found myself in any kind of danger from a wire. We have been managing quite well for over a century with things plugged into wall sockets. While I would like to see less fossil fuels used across the globe, I can’t help but wonder how increasing the energy we use to do our vacuuming will provoke a new engineer to come up with something that is actually better than a mains powered Dyson. I do agree that some people do make an awful mess of the cable. But this is because either they plug in the machine before completely unravelling the cord. Or they pretend they are on a ship and wrap it in a ‘figure of eight’. The so-called ‘treacherous’ chord is by enlarge less of a hazard than a cleaner which sprawls all over the floor unless you have it nailed to the kitchen wall (seriously who wants that kind of eyesore in their home?). Overall I would choose quality and reliability over the lack of a chord any day. If you are lucky enough to have a spare £500 in your pocket, then for Heaven’s sake keep your proper Dyson too because you’re going to want it when this one breaks!  

The Dyson V10 is ugly, clumsy and flimsy. It is hard work for the person using it, and it cannot get the home as clean as Dyson’s better models such as the DC14 and DC33. The other reason I wouldn’t bother buying one is that Dyson uses very clever strategies for mass selling. This is of course important to any successful manufacturer. But up until the DC33 Dyson used only the honest quality of its products to sell them. These days it will use every trick in the book to get you to hand over your cash (Shame on you Dyson). For that reason alone we have lost a lot of respect the brand who owes its success to its British routes.

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